What is digital marketing

What is Digital Marketing and It’s Categories 

Digital marketing might sound like a buzzword you hear everywhere today, but it’s not just any old phrase that people are throwing around; it’s actually the best way to get your message out there and be heard by your target audience. 

If you’re thinking about getting into digital marketing, or if you need to brush up on your knowledge of it, here’s everything you need to know about digital marketing to get started in the field today!

Digital Marketing

Digital Marketing is basically promoting a business or services utilizing the digital platforms of the Internet. Digital marketing is about attracting a specific audience with content optimized specifically for them. 

SEO(Search Engine Optimization)

(Search Engine Optimization) is one of the biggest and most important components of digital marketing. It works by improving your website’s ability to show up in search results. This can be accomplished by making your site more search engine friendly & visible on the internet, Thus gaining as much traffic on the internet.

SMM(Social Media Marketing)

Today, social media is more than just a place to keep up with friends. It’s one of your most powerful tools for marketing, connecting with customers and even building an online community. The term Social Media Marketing describes a number of ways that companies can use these platforms for promotion. You may not be aware but Twitter, Facebook, Pinterest and many others can be huge  opportunities for businesses to reach people organically through their interests.

PPC(Pay Per Click)

Pay-per-click, also known as PPC , is a form of internet marketing where advertisers pay a fee every time someone clicks on their ad. In search engine marketing, PPC ads appear above or below search results with short text , visual or banner ads related to your search terms or interests taking you to advertisers’ URLs. It’s simple: if you want early  traffic on your website and increased conversions, you need pay per click.

Email marketing

This type of marketing allows you to engage customers directly via email. It is a cheap and effective means of communicating with customers, clients and consumers, who may have been previously hard to reach or difficult to retain. It is a best medium to connect  with bulk of  existing audience at one point of time.

Content marketing

This can be a great way for startups and small businesses to get their names out there, establish authority and credibility, and build thought leadership. Through promoting the right content it becomes very easy to show their expertise. It can also be an effective way to drive qualified traffic back to your website that converts into customers. 

Content Writing

Content writing is the process of writing, editing, and publishing content in a digital format. It refers to content created for publications or media such as magazines, newspapers, websites, books and online advertisements. Good content writers also understand the various forms of media in which their work will be published and what types of writing best fit each outlet.

Affiliate marketing

One of the most popular ways to monetize a website or social media presence is through affiliate marketing. This strategy involves promoting third-party products and services on your site, or other sites, for which you may receive a percentage of sales revenue in return. 

Influencer marketing

Influencer marketing is a form of marketing in which businesses partner with bloggers, social media stars, celebrities, or other influential people to promote products and services. By working together to create valuable (and often free) promotional content for their followers —like infographics or video —influencers are able to leverage their existing audiences and tap into new ones through affiliate links.

Also Read:       Importance of Content Creation in brand building

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